The President's Message
A national survey of 2,000 adults reveals that being active in a local chamber of commerce is an effective business strategy because two-thirds of consumers believe that such companies use good business practices, are reputable, care about their customers, and are involved in the community.
The study, conducted by The Schapiro Group, an Atlanta-based strategic consulting firm, found consumer perceptions of chamber members to be positive in many ways.
When consumers know that a small business is a member of the chamber of commerce, they are 49% more likely to think favorably of it and 80% more likely to purchase goods or services from the company in the future.
If a company shows that it is highly involved in its local chamber (e.g., is a chamber board member), consumers are 10% more likely to think its products stack up better against its competition.
When consumers know that an insurance company is a member of the chamber of commerce, they are 36% more likely to think favorably of the company.
Major Impact On Small Business
Small businesses represent the largest segment of most local chamber membership rolls, if consumers are aware that the small business is involved with its local chamber.
For example, if respondents know that a small business is a member of its local chamber, the business enjoys a 49% increase in its consumer favorability rating, a 73% increase in consumer awareness, a 68% increase in its local reputation, and an 80% increase in the likelihood that consumers will patronize the business in the future.
Accordingly, when consumers know that a large business is a member of the chamber, they are likely to patronize the company more often, to express favorable opinions about the company, to know more about the company, and to buy the company’s products. The strength and nature of these effects differ by industry.
Connect & Grow
Joining the Chamber of Greater Springfield will provide you with instant access to our business network. We give businesses a voice to communicate what they need to be successful.
As a member, you and your employees will experience valuable connections, a voice at every level of government, business savings and the opportunity to learn and grow.
Nearly 700 member companies, representing nearly 12,000 employees are already reaping the benefits of a chamber partnership.