5 Creative Approaches To Gain The Attention Of Businesses
December 1, 2020
So your community didn’t get on the finalist list of Amazon HQ2. Now what? The site selection process is changing and adapting with the trends in business. While it may still be important for you to look for potentially large company relocations, many good business expansions can occur with small to mid-sized companies. But gaining the attention of their businesses requires some creative approaches.
#1 TALENT > INCENTIVES
Workforce, workforce, workforce. The ability of a community to attract and retain a workforce is ranking at the top of the incentive list. Business owners may still be interested in traditional incentives, but the real key to long-term growth and sustainability for companies is access to quality workers.
The amenities and quality of life attractions your community can offer are critical to the care and feeding of your local workforce. Today’s workers are valuing their time away from the office more than workers in the past. Feed their recreational habits and they will come.