Social Media Influencers
25 Feb 2021
When Lena Syed posted a TikTok video in early January featuring Springfield’s own Ironworks Waffle Cafe, she knew it would be popular, but even she didn’t expect the results.
As a content creator, Syed says she assumed she’d get 50 thousand to 100 thousand views on her post because of the size of Springfield – compared to other larger markets that might bring anywhere from hundreds of thousands to 1 million plus views on a TikTok video.
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