Social Media Influencers
February 25, 2021
When Lena Syed posted a TikTok video in early January featuring Springfield’s own Ironworks Waffle Cafe, she knew it would be popular, but even she didn’t expect the results.
As a content creator, Syed says she assumed she’d get 50 thousand to 100 thousand views on her post because of the size of Springfield – compared to other larger markets that might bring anywhere from hundreds of thousands to 1 million plus views on a TikTok video.
