Social Media Influencers
25 Feb 2021
When Lena Syed posted a TikTok video in early January featuring Springfield’s own Ironworks Waffle Cafe, she knew it would be popular, but even she didn’t expect the results.
As a content creator, Syed says she assumed she’d get 50 thousand to 100 thousand views on her post because of the size of Springfield – compared to other larger markets that might bring anywhere from hundreds of thousands to 1 million plus views on a TikTok video.
Placemaking an AssetFeb 1 2021
Florida-based author and Founder of the Studer Community Institute, Quint Studer, has served as a mentor for the city of Springfield’s growth and development for The Chamber of Greater Springfield for almost two years. The Chamber and Studer continue their collaboration to build a vibrant community in Clark County, conversing monthly about...
Attract Those Remote WorkersDec 31 2020
Did you know?? Even before the COVID-19 pandemic, 43% of the workforce worked from home at least some of the time according to Gallup data. With the pandemic, that percentage increased and many people have switched to completely remote work. With the switch, many found a certain freedom....
As technology constantly and rapidly changes, many businesses find themselves unable to keep up with the advances. The reality is that digitalization promises to change the way that businesses operate, and a 2019 McKinsey Digital Quotient survey found that 93 percent of executives believe that taking advantage of digital technology is essential for accomplishing strategic goals. Digitization...