Springfield's MustardFEST: A Delicious Tradition Boosting Local Business and Community Spirit

Springfield's MustardFEST 2024 was more than just a fun-filled weekend—it was a powerful showcase of how local events can drive economic growth, improve quality of life, and create a sense of pride in our community. Held September 20-21, this year's MustardFEST brought thousands of residents and visitors downtown, where they enjoyed wiener dog races, live music, and Woeber's famous mustard.

But beyond the fun, this annual celebration exemplifies the kind of events that the Greater Springfield Partnership is dedicated to fostering: those supporting local businesses attract tourism dollars and create a vibrant, welcoming atmosphere for all.

Celebrating Springfield's Flavorful History

MustardFEST is deeply tied to Springfield's roots as a manufacturing hub, mainly through its connection to Woeber Mustard Company. Since 1905, Woeber's has been a pillar of the Springfield economy, producing mustard, vinegar, and horseradish products enjoyed across the country. Hosting a festival around this iconic local business celebrates Springfield's proud manufacturing past and drives home the message that this city is still a vital center for production and innovation.

As the festival grows each year, it shines a spotlight on Springfield's manufacturing legacy while drawing attention to the businesses that continue to drive our economy today. MustardFEST allows people to experience the unique products made in Springfield and encourages them to support local companies, creating a ripple effect of economic benefits throughout the community.

Boosting Local Business and Economic Growth

Events like MustardFEST invite visitors to spend money locally. From the vendors and food trucks to the breweries and shops, local businesses enjoyed a boost in sales thanks to the influx of attendees. This kind of economic activity is precisely why the Greater Springfield Partnership prioritizes events like these: they help create a thriving business environment that benefits everyone.

By drawing thousands of visitors to Springfield, MustardFEST also helps build the city's reputation as a regional destination. Whether out-of-town visitors come for the unique festival or locals rediscover downtown, these events encourage spending that directly supports small businesses, restaurants, and local artisans.

A Festival That Brings the Community Together

Beyond its economic benefits, MustardFEST plays a key role in strengthening community bonds and enhancing Springfield's quality of life. Events like the wiener dog races, live performances by the Chardon Polka Band, and the steinholding competition at Mother Stewart's Brewing offered residents a chance to come together, have fun, and celebrate what makes Springfield unique.

At the same time, the event portrays Springfield as a dynamic, welcoming city. Whether it's a local family who enjoys the festivities or visitors who get their first taste of Springfield's community spirit, MustardFEST shows that this city is a vibrant place to live, work, and visit.

Showcasing Springfield as a Destination

The Greater Springfield Partnership recognizes that Springfield's future growth depends on our ability to attract new residents, businesses, and visitors. MustardFEST is part of a larger strategy to highlight Springfield as a city that offers a high quality of life and a thriving business environment. This year's festival captured attention far beyond the local community, from competitive eater Joey Chestnut headlining the Woeber's Spicy Mustard Eating Contest to the expanded two-day event format.

As more visitors and businesses discover Springfield's unique events and vibrant downtown, the city's appeal as a destination grows. By promoting and supporting events like MustardFEST, the Greater Springfield Partnership helps create a positive image of Springfield that resonates with locals and newcomers alike.

As we look ahead to next year's festival and beyond, MustardFEST reminds us that Springfield is a city that celebrates its past, embraces its future, and knows how to have a little fun along the way.